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Nov 23, 2020

How to leverage your CRM to automate ABM strategy ?

Account based Marketing has become a trend in marketing since 2016 with 70% of B2B marketers ramping up ABM specific programs, according to ITSMA study 85% believe that account based marketing delivers better return than any other marketing approach. But marketing to certain high-value accounts has shown better results and…

Account Based Marketing

6 min read

How to leverage your CRM to automate ABM strategy ?
How to leverage your CRM to automate ABM strategy ?
Account Based Marketing

6 min read


Nov 23, 2020

Simplifying Email Marketing through Klaviyo

B2B marketing refers to the commercial exchange of products or services between companies. B2B buying cycles tend to be longer, which impacts the frequency and type of content that’s relevant to this particular audience. And the B2B audience a brand serves with its products can vary greatly in its composition…

Klaviyo

6 min read

Simplifying Email Marketing through Klaviyo
Simplifying Email Marketing through Klaviyo
Klaviyo

6 min read


Nov 6, 2020

How can I drive more sales ?

Traditionally the sales funnel started where one would collect leads in ways, such as cold calls, inviting website visitors to sign up for your email list, and connecting with prospects on social media. It was designed to capture as much information about prospective customers as possible. …

Sales

6 min read

How can I drive more sales ?
How can I drive more sales ?
Sales

6 min read


Nov 4, 2020

How to use Benchmarking in e-commerce?

Businesses are always striving for continuous growth and ways in which they can effectively make new processes to increase the selling of their products and services. But where does this end and how can a company determine whether it is actually successful? Businesses always strive to reach at the top…

E Commerce Business

5 min read

E Commerce Business

5 min read


Nov 4, 2020

The Game Changer: Trump Vs Biden (Role of Marketing Automation in Modern Political Campaigns)

As the 2020 U.S. election season reaches its final stage, political campaigns for the 670 national, state and congressional races, plus 180+ ballot measure votes, are exploring strategies that incorporate TV, print and other advertising elements available in digital media that can be effectively used during the pandemic. Political marketers…

Digital Marketing

6 min read

The Game Changer: Trump Vs Biden (Role of Marketing Automation in Political Campaigns)
The Game Changer: Trump Vs Biden (Role of Marketing Automation in Political Campaigns)
Digital Marketing

6 min read

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Ziel Lab

We are marketers in lab coats. www.ziellab.com

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