B2B marketing refers to the commercial exchange of products or services between companies. B2B buying cycles tend to be longer, which impacts the frequency and type of content that’s relevant to this particular audience. And the B2B audience a brand serves with its products can vary greatly in its composition…

Traditionally the sales funnel started where one would collect leads in ways, such as cold calls, inviting website visitors to sign up for your email list, and connecting with prospects on social media. It was designed to capture as much information about prospective customers as possible. …

Businesses are always striving for continuous growth and ways in which they can effectively make new processes to increase the selling of their products and services. But where does this end and how can a company determine whether it is actually successful? Businesses always strive to reach at the top…

As the 2020 U.S. election season reaches its final stage, political campaigns for the 670 national, state and congressional races, plus 180+ ballot measure votes, are exploring strategies that incorporate TV, print and other advertising elements available in digital media that can be effectively used during the pandemic. Political marketers…